New Horizons for Voice-over Artists
You speak…the world listens. Your distinct voice is acknowledged by probable clients and agents alike. Yet you find it impossible to land plum assignments in traditional voice-over roles. Commercial advertising, animations, the radio, eLearning and corporate presentations are now overcrowded spaces. India’s media industry has undergone a paradigm shift in modes of reaching out to the audience. Internet has become communication’s lifeline. Most of the industries are pacing towards digitalization. The Entertainment Industry is not far behind. The internet and digital revolution of entertainment has opened up a window of opportunities for voice-over artists. We are throwing light on avenues other than the conventional voice-over roles that are fairly new to India, but hold immense potential in terms of hiring voice-over artists.
We are throwing light on avenues other than the conventional voice-over roles that are fairly new to India, but hold immense potential in terms of hiring voice-over artists.
This downloadable digital version of the radio with far more varieties of audio shows has churned big opportunities for voice-over artists in the West. In India, Podcast is gradually emerging as a popular mode of entertainment in uber urban areas especially among the youth. Although, in a fledgling phase, it is catching the fancy of youngsters in second-rung Indian cities as well. Podcasts are episodic, so the scope of finding a long-running voice-over work is very likely.
Tips for a Podcast voice-over artist
Be chatty and conversational. Might seem a little far-fetched since no live audience is involved but it is important to sound engaging to hook repeat audience to your Podcast. This might ensure your work contract a longer run.
Major Podcast networks in India
Audiomatic, Indicast, Febler
Audiobooks forayed in the Indian market a few years before podcast. With recent successes like Karadi Tales, the audiobook sector is creating a significant space for itself in India where ‘listening to a narrative’ is an inherent part of our culture. Though relatively new in India, the audiobook publishing sector is a gold mine for voice-overs. There is a plethora of audiobook genres - fiction, nonfiction, children’s books, instructional etc. This increases the opportunities for voice-over artists by leaps and bounds. Aspirants have the liberty of choosing a genre that interests them most and for which their voice is best suited.
Tips for a voice-over artist reading audiobooks
Identify your book genre in advance according to your expertise. Dabbling in too many of them together might rob your voice of its uniqueness. As a dedicated artist you, yourself, need to be genuinely interested in your narrative. Else a bored narrator will not be able to strike a chord with his audience.
Major Audiobook publishers in India
Reado, Goa1556, booksTALK
The Video Gaming scene in India has been active since the late 90s but it has only been a few years (particularly since the advent of gaming apps) that this sector has surged ahead massively. Now many games are being developed indigenously for local and international markets. This is perhaps one of the most promising sectors where voice-over hopefuls can visualize a thriving career. Their compelling voices could be used in innumerable role-plays to create an addictive impact on the perpetually-growing users of video games.
Tips for a voice-over artist in the gaming industry
This is one domain where you get to unleash your inner actor. Since video games usually hinge on a story, voice characterization comes into play. Keep it versatile. You should be able to adapt your voice to any character’s personality. Versatility should not be confined only to characterization. Your modes of narration, also need to be versatile, like instructional (for beginners) or informative (as the game progresses). With international competition also entering the Indian gaming scene being able to duplicate different accents authentically will give you an edge. Also keep in mind that video games are more about sounds and noises rather than words or sentences. So keep your energy levels charged up but don’t forget to ease down before you start straining your vocal chords.
Major Indian players in gaming
Dhruva Interactive, Nazara, Games2Win, Moonfrog Labs
Voice-overs, keep watching this space. We will keep updating it with information on new and alternative avenues as they come along.
Photo: By Tim Wilson from Blaine, MN, USA - The Podcave, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=3464739